1. TACTICS AND METHODS
SEO techniques are classified into two broad categories:
- White Hat SEO – Techniques that search engines recommend as part of a good design.
- Black Hat SEO – Techniques that search engines do not approve and
attempt to minimize the effect of. These techniques are also known as
2. WEBSITE DOMAIN
When you start thinking of doing a business through internet, the first thing that
you think about is your website domain name. Before you choose a domain name, you should consider the following:
1. Who would be your target audience?
2. What you intend to sell to them. Is it a tangible item or just text content?
3. What will make your business idea unique or different from everything else that is already available in the market?
Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.
Using keywords in your domain name gives you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click-through-rates on search engine listings and paid ads as well as make it easier to use your keywords in get keyword rich descriptive inbound links.
Avoid buying long and confusing domain names. Many people separate the words in their domain names using either dashes or hyphens. In the past, the domain name itself was a significant ranking factor but now search engines have advanced features and it is not a very significant factor anymore.
3. OPTIMIZED KEYWORDS
A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.
4. OPTIMIZED METATAGS
Some search engines may display the meta description as a part of the search results, but the meta keyword tags should not appear in search results. The general consensus among SEO experts is that metatags are dead. Even so, many of these same experts continue to use metatags in their own sites.
For Google, adding the description metatag does not result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google.
Yahoo! says, they use the Keyword Meta Tag when it ranks a page. Hence it makes sense to add one for Yahoo! and any other minor search engines that still use.
5. TITLE OPTIMIZATION
An HTML TITLE tag is put inside the head tag. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.
This is the one place on a web page where your keywords MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google – particularly for the homepage. If you do nothing else to optimize your site, remember to do this!