TOP DIGITAL MARKETING COURSES IN PCMC, BEST TRAINING INSTITUTE & CLASSES PIMPRI CHINCHWAD

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Businesses have now moved from papers to computer and mobile screens, making digital marketing the key business strategy. Digital marketing is the promotion of brands or marketing of products via one or more forms of electronic media.

Online marketing activities include search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing (SMM),social media optimization (SMO), e-mail marketing, display advertising.

We, at Monarch Digital understand the need of internet marketing and strive to provide the knowledge for the same. We are one of the leading digital marketing training institutes in Pimpri Chinchwad  and aim to provide complete Digital Marketing course in affordable fees.

Why Monarch Digital?

Digital marketing has become the number one way to promote brands and products on the market. Businesses all around the world are now looking for digital marketing experts who can help them reach new customers and beat their competition. This demand is going to create lakhs high-paying jobs in India alone. The scope of digital marketing is only going to increase in the future as smart phones and internet are becoming cheaper. On top of this, this job is open for everyone as there are no prerequisites to learn this skill. We at Monarch Digital, we help to take the first step into on the path to becoming a digital marketing expert.

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40+ DIGITAL MARKETING TOOLS THAT YOU WILL LEARN IN CLASS

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Basic Digital Marketing Modules

  • Search Engine Optimization (SEO) – Understand the search engine as default entry point to internet. Learn how to get website listed among top search engine results.
  • Search Engine Marketing (SEM) – Appreciate the role of pay per click in website listing. Learn how to effectively run ads on Search Engines.
  • Web Analytics – Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media
  • Email Marketing – Delivering the relevant marketing communication to targeted audience in most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks.
  • Social Media Marketing (SMM) – Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media
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Digital Marketing Course Content

  • What is marketing?
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Scope of Digital Marketing
  • Benefits of Digital Marketing
  • Digital Marketing vs. Marketing
  • Various Digital marketing platforms & Techniques
  • Latest Digital Marketing Trends
  • What is Search Engine?
  • How Search Engine Works?
  • Why Digital Marketing?
  • Types of Search Engines
  • What is Spiders?g
  • What is crawling?
  • What is Indexing?
  • Cache Date
  • How to check Cache Date?
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon (Google Mobile Friendly Update)
  • Google EMD (Exact Match Domain)
  • PR
  • Google Pigeon
  • Google Rank Brain
  • Google Possum
  • Google Fred
  • Domain names and extensions
  • What is web server and web hosting?
  • How to book a domain?
  • How to book a hosting?
  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why to say yes to responsive website
  • Introduction to Keyword research
  • How and why to choose right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • What is keyword streaming?
  • Localized keywords research
  • Introduction to On page optimization
  • What is Title, Description and Keywords tags
  • Difference between primary, secondary and tertiary tiles
  • Length of titles, meta description and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  •  Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Broken link analysis
  • Website architecture
  • On page Analysis
  • 301 & 302 Redirection
  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Book-marking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • Setup Google webmaster Tool
  • Link Google webmaster tool with Website
  • Creating Dashboard of Google webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters
  • What is Analytics?
  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding Bounce Rate?
  • What is mean by Real Time in Analytics?
  • What is Audience? How to check the statistics?
  • Sessions
  • Users
  • Page views
  • Page/ session
  • Session Duration
  • Bounce Rate
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  • What is ACQUISITION in Google Analytics?
  • How do you measure ACQUISITION?
  • Search Console at a Glance in Analytics tool
  • Understanding Goals and Conversions
  • How to setup Goals?
  • Different types of goals
  • How to setup funnels in Goals
  • What is social media optimization?
  • Reason of using social media?
  • Benefits of social media optimization
  • Various social media platforms
  • Impact of using social media

Facebook Promotion

LinkedIn Promotion

Twitter Promotion

Google Plus Promotion

Instagram Promotion

You Tube Promotion

Facebook Social Media Marketing

Linkdin Social Media Marketing

Instagram Social Media Marketing

  • What is social media automation?
  • Why social media automation?
  • Buffer
  • Hoot-suit
  • Social media account setup with tools
  • Post creation & Promotion
  •  Performance analysis
  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions
  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Why video marketing?
  • Create campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Analysis Results
  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Introduction to Content Marketing
  • What Is Content Marketing
  • Objective Of Content Marketing
  • Content Marketing 7 Step Strategy Building Process
  • Keyword Research For Content Ideas
  • Optimizing Content For Search Engines
  • What is Authority Blog?
  • How To Market Your Content?
  • Email Marketing Fundamentals
  • How Email Works
  • Bulk Email Overview
  • Bulk Emails Challenges
  • Introduction To Email Marketing Software
  • How To Create Email Campaigns?
  • Email Analytics
  • How To Set Up Lists?
  • How To Write Effective Emails?
  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Adword/ PPC / Pay Per Click strategies
  • E-mail Marketing strategies
  • Lead generation for business
  • Local SEO Promotion

BECOME A CERTIFIED DIGITAL MARKETING EXPERT

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